viernes, 16 de abril de 2021

50 years of email: The evolution of the marketing channel

 

The Signature, Business Insights is a selection of the best articles that will be of interest to you as CEO / Director or as someone interested in Marketing, IT, CRM or eCommerce. If you want to keep up with the latest news, click here.

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The barbarians at your door. How to identify and defeat the cyberthreats facing your business today

Many of the cyberthreats your business faces are invisible. Learn how to shine a light on these threats and discover how to take action to protect your business.

 

 
it
 
 

[Tribune] 50 years of email: 5 important changes in a marketing channel that is now widely used

While the @ sign was introduced in 1971 with the creation of the ARPANET network, how email has evolved to become the most commonly used communication channel for brands. A quick look at the events and trends that have led to its success.

 
 

marketing
 

[The question] Is working with your buddy the best way to lose him?

Every month, Alexandre des Isnards comes back to a key question, the one that we don't really have the nerve to ask out loud but that inevitably draws us apart. So is working with your best friend a bad idea?

 
 

crm
 

[Tribune] Will voice assistants and connected speakers meet the demands of e-commerce?

In 2019, 46% of French Internet users had already used a voice assistant, whether on a smartphone, computer, tablet, speaker or smart TV. According to the Cnil, there are 16 to 20 million users in France.

 
 

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