The Signature, Business Insights is a selection of the best articles that will be of interest to you as CEO / Director or as someone interested in Marketing, IT, CRM or eCommerce. If you want to keep up with the latest news, click here.

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The Customer of One: How Personalisation is the Key to Long Term Profitability

To maintain loyalty and brand advocacy, how has personalisation evolved? Highly focused data is, of course, needed to create personalised communications, but in an age where privacy is essential to consumers, how can businesses balance security and the delivery of personalised experiences?

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[Tribune] Soft-skills, the essential foundation for offshore customer relations

Inshore, offshore, homeshore, the subject of outsourcing has always been the subject of debate. But while everything has been so perfectly thought out, the arrival of Covid-19 is forcing everyone to suddenly discover the limits of their choices.

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Telematics: a tool that fits to your management

Due to its impact on their accounts and their competitiveness, companies are increasingly "sensitive" to the financial, social and ecological weight of their car fleet. It must therefore be permanently "monitored". This is made possible by on-board telematics.

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[Tribune] Conversion rate and SEO: beyond comfort, the business reasons to accelerate your website

While it seems vital for e-merchants to display their pages in less than three to five seconds, including on cell phones, it is important to optimize their frontend and to be part of their ecosystem.

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Recommended by our Editorial Chief

Slack could quickly become Salesforce's golden goose

Last week, news broke that Salesforce was thought to be in advanced talks to acquire Slack. This inevitably fuelled much excitement and debate, not least because...

> Venturebeat